Breakdown

Viewership

To date, the first series of Denny’s “Always Open” web videos have been viewed 4.9MM times.

Interaction

Fans have spent over 11,000 hours interacting with the Denny’s brand.

Brand Association

Brand association among 18–34 years olds has been incredibly positive, and the 35–49 demo has also seen an upswing with an impression score shifting from 0.09 to 15.6 according to YouGov’s BrandIndex

Accolades

“Always Open” received tremendous accolades in a variety of entertainment and advertising publications including MediaPost, The Hollywood Reporter, and AdAge.

Show Synopsis

Denny's, America's iconic family restaurant, in partnership with Will Arnett and Jason Bateman's digital content and production studio, DumbDumb and Ben Silverman's multimedia studio Electus developed "Always Open," a talk show series hosted by comedic actor, David Koechner, of Anchorman, SNL and The Office fame. "Always Open" seats Koechner in a Denny's booth with Jason Bateman, Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and Kristin Bell. All episodes take place on premise in a live, working Denny's restaurant, where Koechner meets up with his comedic celeb cohorts for an anything-goes, 3-minute interview.