"Fashion Star" ranked #1 in the time period among ABC, CBS, NBC, and Fox
#FashionStar was a world trend in the top 5 for the whole length of the broadcast
Huge Female Audience
NBC's number one female-skewing program for the season
"Fashion Star" sold in over 150 countries
"Fashion Star" targets a variety of casual fashion including dresses, suits, lingerie, denim, bathing suits, shoes, and accessories. Home viewers have the ability to purchase each week's winning designs both online and in stores the day after each episode airs. Saks Fifth Avenue, H&M and Macy’s serve as judges for the competition, which also provide the contestants with John Varvatos, Nicole Richie and Jessica Simpson on the show to guide and mentor them.
Electus and 5x5 Media ("Extreme Makeover: Home Edition") partnered with Magical Elves ("Project Runway") for "Fashion Star", the first ever shiny-floor reality competition show in the fashion space on a broadcast network.
"Fashion Star" premiered on March 13th