Breakdown

Partnership

Electus and 5x5 Media ("Extreme Makeover: Home Edition") partnered with Magical Elves ("Project Runway") for "Fashion Star", the first ever shiny-floor reality competition show in the fashion space on a broadcast network.

Premiere Stats

"Fashion Star" ranked #1 in the time period among ABC, CBS, NBC, and Fox

#FashionStar was a world trend in the top 5 for the whole length of the broadcast

Show Synopsis

"Fashion Star" will target a variety of casual fashion including dresses, suits, lingerie, denim, bathing suits, shoes, and accessories. Home viewers will also have the ability to purchase each week's winning designs both online and in stores the day after each episode airs. Saks Fifth Avenue, H&M and Macy’s will serve as judges for the competition, which will also provide the contestants with John Varvatos, Nicole Richie and Jessica Simpson on the show to guide and mentor them.

"Fashion Star" premiered on March 13th