Breakdown

Locations

Electus and Notional utilized Diageo retail and restaurant/bar partners as locations in the show during DJ spin-offs and other relevant content

Product Promotion

Smirnoff product is featured prominently throughout online and television content around “Master of the Mix"

Show Synopsis

Electus, Diageo (Smirnoff), Notional, GTM Marketing and BET collaborated on an eight episode series entitled: "Master of the Mix"- a reality competition series set to find America's best DJ! Utilizing Diageo's broad marketing reach and hosted by emcee sensation Just Beats, GTM's expertise in the urban music space and Electus and Notional's production assets, "Master of the Mix" aired on BET and BET Centric in the US.