Breakdown

Statistics

"Likes" for Subway grew from around 1.5MM to over 4.0MM during the 8-week period in season one.

Statistics

Brand lift occurred for the franchises as well (Syracuse fan page grew 98% over the contest period)

Show Synopsis

Electus and Facebook launched Subway High School Heroes in late October 2010 and is currently in its second season. The program gives Facebook users the opportunity to nominate their everyday heroes in the high school community and share their stories with their friends. Electus moderates and produces the Facebook component to create maximum engagement, excitement, and entertainment, along with developing professionally produced videos and curating user-generated content that spotlights compelling High School Heroes’ stories. Users vote for their favorites and several prizes are awarded to nominees and users throughout the 8-week campaign.