Created a hit show that debuted to over 4 million viewers, is being renewed for a second season, and adapted to over 14 countries.
Staying true to the brand
This series created a unique opportunity to not only broaden the type of entertainment people could expect from Mattel but do so in a way that directly supported their core toy business.
By bringing together Mattel and Toys “R” Us, we were able to deliver a 1-2 punch of product awareness followed by an immediate drive to purchase.
Creating Hit Products
The show was responsible for creating a hit toy for Mattel that sold out from Toys “R” Us stores nationwide in under 24 hours and was immediately being resold for seven times its original price on eBay.
Developed in partnership with Hudson and Mattel and airing weekly on ABC, The Toy Box is a competition series that gives budding toy designers the opportunity to pitch their latest ideas to a jury of kids with the ultimate goal of securing a deal to manufacture their inventions with Mattel and sell them at Toys “R” Us stores across the country.