The Toy Box



Created a hit show that debuted to over 4 million viewers, is being renewed for a second season, and adapted to over 14 countries.

Staying true to the brand

This series created a unique opportunity to not only broaden the type of entertainment people could expect from Mattel but do so in a way that directly supported their core toy business.

Complementary Partnerships

By bringing together Mattel and Toys “R” Us, we were able to deliver a 1-2 punch of product awareness followed by an immediate drive to purchase.

Creating Hit Products

The show was responsible for creating a hit toy for Mattel that sold out from Toys “R” Us stores nationwide in under 24 hours and was immediately being resold for seven times its original price on eBay.