Big Breakfast is the studio behind all Electus Digital video content, as well as a developer of long-form properties for Electus proper. A video factory, talent incubator, and idea generator, Big Breakfast aims to usher in a new era of passionate production by collaborating with fresh, emerging talent. Anchored by the team that established CollegeHumor Originals as an industry leader, Big Breakfast's writers, producers, and editors create videos for Electus Digital properties and outside partners and long-form projects with an emphasis on comedy. Working hand-in-hand with the Electus Digital ad sales team, Big Breakfast also produces some of the most exciting branded content in the industry. Big Breakfast is internet-savvy and hyper-professional, a rare combination in the world of video. http://www.bigbreakfast.com
DumbDumb is a comedy enterprise led by Will Arnett and Jason Bateman where the twosome creates commercials along with short and long form programming for distribution across all platforms. For the new endeavor, DumbDumb utilizes web production and development expertise from CollegeHumor.com, an operating business of IAC working in partnership with Electus, to create and produce digital content that is in line with a brand’s personality and marketing objectives, but Arnett and Bateman’s well-known comedic tone as well.
Notional is a New York based production company, creating video content for all distribution platforms. Born out of CollegeHumor.com (a subsidiary of Electus), the company seeks to capitalize on the site's existing "attention getting and cost efficient" production capabilities and online expertise to become the premiere next generation content entity. Since its inception in September 2009, Notional has successfully partnered with several companies including BET, Bravo, Comedy Central, Food Network, Travel Channel, and Yahoo. Notional has several television series currently in production, including the hit competition Food Network series Chopped.