News: April 2011

Yahoo Guns for TV's Upfront Ad Dollars

The portal is looking to significantly ramp up its original video output this year.

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10 Hilarious Branded Entertainment Campaigns [VIDEOS]

...Earlier this year, actors Jason Bateman and Will Arnett launched DumbDumb, a production company that creates branded entertainment. DumbDumb’s first such effort, Always Open for Denny’s, launched in early March.

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Coming To A Theater Near You?

Industry explores varied possibilities for connecting brands with audiences; DumbDumb makes comedic/strategic web content inroads

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Ben Silverman Sells Fashion Competition Show To NBC

The network's former top programmer will produce 10 episodes of the Elle McPherson-hosted "Fashion Show" for a 2012 premiere.

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Ben Silverman Sells Elle Macpherson Fashion Series to NBC

NBC's former top programmer, Ben Silverman, has sold his former employer the Elle Macpherson-hosted design show "Fashion Star," in which designers will compete to win a multi-million dollar contract to launch their line in retail stores, and viewers will be invited to buy winning designs.

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NBC pacts with Ben Silverman

Electus, Magical Elves squire 'Fashion Star'

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Ben Silverman Sells ‘Fashion Star’ to NBC, Network He Left

As always in the entertainment industry, business is business — and so, Ben Silverman is back in business with NBC.

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