News: October 2011

YouTube lines up 100 thematic channels

FremantleMedia, Electus and Lionsgate Entertainment are among the TV companies that will launch 100 thematic channels via YouTube, marking a major step forward in the online video giant's 'professional' content strategy.

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YouTube Launches Massive Programming Push

Google confirmed one of the most open content secrets around late Friday: YouTube is partnering with programmers to launch dozens of new YouTube channels..

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YouTube Set to Announce TV Initiative With 100 Niche Channels

In a low-budget early effort to compete with satellite and cable TV providers, YouTube is set to announce Friday that it has partnered with several entities to roll out television-style channels with professionally produced shows..

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YouTube Plans to Make Big Bet on New Online Channels

YouTube, making an expensive bet on original content, is planning to create dozens of channels featuring comedians, sports stars, musicians and other entertainers, the company said on Friday.

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YouTube to disclose pro partners

YouTube will provide details Friday to its long-awaited plan to launch a suite of channels stocked with programming from premium content providers, marking parent company Google's bid to revolutionize the television business as cable did decades ago.

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YouTube making deals for original content: WSJ

YouTube is teaming up with media companies to produce original content in its latest bid to boost the amount of professional material on the video-sharing site, The Wall Street Journal reported Wednesday.

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YouTube Close to Announcing Video 'Channels'

Google Inc.'s YouTube is expected to announce as early as next week that it has signed a slew of partnerships with media companies and well-known personalities to produce original content for the popular video website, said people familiar with the matter.

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Branded Entertainment Forum preview: Mike Duffy, Electus

Ahead of the second annual Branded Entertainment Forum in New York City this Thursday, realscreen continues its series of exec profiles with Mike Duffy (pictured), Electus’ MD of branded content, discussing the challenges and opportunities facing the Ben Silverman-led indie.

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A Touch of ‘Glee’ in ‘Kitchen Musical’

Will a homegrown riff on “Glee,” set in a restaurant and cast with local pop stars, be a hit in Asia?

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Electus hires Grant, preps deals

Chris Grant has been appointed CEO of IAC-backed media firm Electus..

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Google, Yahoo And AOL In Original-Video Arms Race

The 20th century had NBC, ABC and CBS. Will Google, Yahoo and AOL be the Big Three of the 21st?

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Wall Street Journal

CollegeHumor Aims to Grow Up With New Site

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