FremantleMedia, Electus and Lionsgate Entertainment are among the TV companies that will launch 100 thematic channels via YouTube, marking a major step forward in the online video giant's 'professional' content strategy.
In a low-budget early effort to compete with satellite and cable TV providers, YouTube is set to announce Friday that it has partnered with several entities to roll out television-style channels with professionally produced shows..
YouTube will provide details Friday to its long-awaited plan to launch a suite of channels stocked with programming from premium content providers, marking parent company Google's bid to revolutionize the television business as cable did decades ago.
YouTube is teaming up with media companies to produce original content in its latest bid to boost the amount of professional material on the video-sharing site, The Wall Street Journal reported Wednesday.
Google Inc.'s YouTube is expected to announce as early as next week that it has signed a slew of partnerships with media companies and well-known personalities to produce original content for the popular video website, said people familiar with the matter.
Ahead of the second annual Branded Entertainment Forum in New York City this Thursday, realscreen continues its series of exec profiles with Mike Duffy (pictured), Electus’ MD of branded content, discussing the challenges and opportunities facing the Ben Silverman-led indie.